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Environmental influences

2.3 Stakeholder mapping

Mendelow’s matrix helps analyse the organisation’s stakeholders and suggests
possible strategies that can be adopted for each one.

High
Keep
Key players
satisfied

Power

Minimal Keep
effort informed

Low

Low Interest High

2.4 Stakeholder conflict

Stakeholders’ requirements often conflict and these conflicts need to be managed so
that performance is not impacted.

 Example: Shareholders want profit but employees want a wage increase. A
solution would be to prioritise the needs of shareholders but negotiate a
competitive wage for employees.

Illustrations and further practice

Now read Illustrations 3 and 4 from Chapter 2 of the Study Text

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