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Environmental influences
Answer
There are a range of possible outcomes (levels of demand) and a variety of
possible responses (number of salads to supply) and therefore it is useful to
construct a payoff table for parts (a)-(c)
Daily supply profit/(loss) outcome (x)
Daily
demand Probability (p) 40 salads 50 salads 60 salads 70 salads
40 salads 0.10 $80 (W1) $0 ($80) ($160)
50 salads 0.20 $80 $100 $20 ($60)
60 salads 0.40 $80 $100 $120 $40
70 salads 0.30 $80 $100 $120 $140
––––– ––––– ––––– –––––
EV = $80 $90 $80 $30 (W2)
Maximum profit $80 $100 $120 $140
Minimum profit $80 $0 ($80) ($160)
(a) Based on EVs, daily supply should be 50 salads since this yields the
highest expected value of $90.
Workings:
(W1) Profit is calculated as follows = 40 salads × $2 = $80
(W2) EV is calculated as follows = (0.10 × -$160) + (0.20 × -$60) + (0.40
× $40) + (0.30 × $140) = $30
(b) The maximax rule involves selecting the alternative that maximises the
maximum pay-off achievable. Looking at the table above, the maximum
profit achievable is $140. This will be achieved if 70 salads are supplied.
(c) The maximin rule involves selecting the alternative that maximises the
minimum pay-off achievable. Looking at the table above, the maximum
of the minimum profits achievable is $80. This will be achieved if 40
salads are supplied.
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