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Environmental influences





                   Answer

                   There are a range of possible outcomes (levels of demand) and a variety of
                   possible responses (number of salads to supply) and therefore it is useful to
                   construct a payoff table for parts (a)-(c)

                                                        Daily supply profit/(loss) outcome (x)

                     Daily
                    demand      Probability (p)  40 salads       50 salads    60 salads  70 salads

                   40 salads          0.10          $80 (W1)         $0          ($80)       ($160)

                   50 salads          0.20             $80         $100          $20          ($60)

                   60 salads          0.40             $80         $100          $120          $40


                   70 salads          0.30             $80         $100          $120         $140

                                                     –––––         –––––        –––––        –––––

                                      EV =             $80          $90          $80        $30 (W2)

                                Maximum profit         $80         $100          $120         $140


                                 Minimum   profit      $80           $0          ($80)       ($160)

                   (a) Based on EVs, daily supply should be 50 salads since this yields the
                         highest expected value of $90.


                         Workings:

                         (W1) Profit is calculated as follows = 40 salads × $2 = $80

                         (W2) EV is calculated as follows = (0.10 × -$160) + (0.20 × -$60) + (0.40
                              × $40) + (0.30 × $140) = $30

                   (b) The maximax rule involves selecting the alternative that maximises the
                         maximum pay-off achievable. Looking at the table above, the maximum
                         profit achievable is $140. This will be achieved if 70 salads are supplied.


                   (c) The maximin rule involves selecting the alternative that maximises the
                         minimum pay-off achievable. Looking at the table above, the maximum
                         of the minimum profits achievable is $80. This will be achieved if 40
                         salads are supplied.







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