Page 84 - My Marketing Sucks Book

Which one would you rather have?

Don’t let it be that your customers only hear from you when you're billing them
or when you want to sell them something else.

That approach merely creates ‘noise’ and leads your valuable clients to stop
paying attention to you. Rather, bring them value. Stay in touch with them with
things that are important to them.

When you do, you will be pleasantly surprised how much longer they pay
attention to you, do business with you, and share positive feedback with their
friends and family.

Chapter 13. Dazzle Them with Brilliance

Baffling Them with Bull S**t Won’t Work

Focusing on superior customer care is your number one priority when working
both ON and IN your business. When you do, your business will thrive. It will

grow. You will attract the type of client or customer you want to keep coming
back again and again.

Which has the biggest impact on the financial health of your business?

1. Getting new customers?
2. Getting existing customers to spend more?, or
3. Getting existing customers to last longer?

As we demonstrated in the Exponential Growth Chart, getting your customers and
clients to last longer and keep coming back to you is by FAR the most lucrative to
your business.

The Importance of Creating Raving Fans

When you are busy creating ‘Raving Fans’ and happy customers, it is amazing

what happens without your having to do much of anything…

● They start telling people about your products and services;
● They start spending more with you; and