Page 80 - My Marketing Sucks Book

reward you with future sales and referrals to friends and family.

● Give Back. Whether it be an actual event, or one that is ‘virtual’ in
nature, have a Customer Appreciation Event. And have them often.

These do not have to be blow-out affairs. Rather, frequent recognition
to those who provide YOUR livelihood will re-pay you many times over.

I do most of my personal purchasing online these days. I don’t like malls
and don’t have the time (or desire) to take hours to find a few shirts. I
have favorite retailer whose website is well organized and easy to
navigate and fairly priced.

And they let me know my business is appreciated!

I receive special deals for being a credit card customer of theirs. On my
birthday, I get a big, one day discount to shop. Several times a year, I am
invited to participate in customer-only events.

● Create a Reward Program. These have become increasingly popular in
recent years. For yours, try and think a bit out-of-the-box.

My local coffee shop’s Rewards Program consists of a flimsy business
card that they hole punch with every purchase I make. After 9 cups of
joe, I get my 10th one free. That’s nice, but I think YOU, the
entrepreneur who is looking for those Unfair Advantages to separate
yourself from the competition, can do better.

Later, in Section IV, we want to show you a few cool Reward Programs
that have extremely high perceived value, yet are very affordable for
you to implement. It shouldn’t surprise you that in today’s day and age,
there are a number of very cool apps in this niche space that will really
differentiate you and your business.

Not only does taking good care of your customers assure you a long and
prosperous relationship with that person (Lifetime Value), but treating others

kindly carries with it a powerful psychological effect.

One that is common amongst all people and cultures worldwide.