Page 82 - My Marketing Sucks Book

Get Your Tribe Excited

We like to refer to your customer base as your ‘Extended Sales Team’.
What I mean is you have an army of people who know your product or service,
trust what you provide and speak positively about your company. The first step is,

of course, to provide your market with high-quality product and service.

You need to understand the power of this ‘tribe’ and how you can enlist these
folks to do a lot of your new customer acquisition for you! The best way to both
enlist and to grow your legion of fans and followers is to live by the Law of
Reciprocity.

One component of our highly successful Marketing Foundation™ is a bi-monthly,
e-newsletter that we ghost write for our health club owners. This is religiously
delivered to their membership base and prospective members in their databases.
Each issue features helpful information on fitness and health; including updates

and news from the club.
The e-newsletter serves two important functions for us here at Profit Partners:

1. It assures us contact and interaction with every client we have at least
twice a month. Many times, our reaching out to our clients for updates