Page 83 - My Marketing Sucks Book

results in new opportunities to help them grow in other areas of their
businesses.
2. The e-newsletter is going to our client’s thousands of members and
prospective members. It positions you as the expert on fitness and health in

the area. Doing so, referrals from existing members are common. Prospects
who receive it are reminded of the club and often grab a free pass and
come into the club to try it out.

We know that this principle is important to stay in touch with OUR customers
after the sale - and for our customers to stay in touch with THEIRs!

*****************************************

The Law of Reciprocity has a deep and powerful history.
It has many applications for our daily lives and for our
internet-driven business environment.

For more on The Law of Reciprocity, download
a free article on our website -
http://www.MyMarketingSucks.com/Law-of-Reciprocity

*****************************************

Some People Just Don’t Get It

The shocking thing is, a couple of clients got it in their mind that they didn't want
to send an e-newsletter to their customers. They were afraid if they contact their
customer base, it would remind those people that they were paying for a

membership they may not be using. They thought that by actually helping
people, it may cause them to cancel.
It was sad on these few occasions when we hear this way of thinking - because

they really don’t understand or appreciate the Law of Reciprocity.
These small thinkers are never going to make it long term with that approach to
customer care and service. We tell them, “Would you rather just send a monthly

reminder to your member when they open their credit card bill, or positive and
uplifting reminders twice a month you've got some good quality people here at
your gym who care about you?”