Page 71 - DWN Regional Leader Handbook_November 2024
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DAIRYNZ SOCIAL
MEDIA GUIDES Event Promotion
DairyNZ created the below guides to help increase
awareness of the good things dairy farmers are doing.
SOCIAL MEDIA 101
This guide has been designed for farmers who want to
get started on social media. It provides an overview of
Facebook, X and Instagram and the basics you need to
get started. Handy tips, guidelines, and a reference of
common terms are also included.
PICTURE THIS
This guide recognises farmers are right on the spot to
capture photos and short videos that provide real-time
insights into their care and respect for the environment
they work and live in, and for their people and animals.
It provides tips and techniques to transform the photos
and videos you take on your smartphone camera from
good to great.
SHARING YOUR STORIES
DairyNZ has created this guide following requests from
farmers for help with telling their stories. The guide
provides and overview of what the media look for in a
story. You will find handy advice on how to distill what
you want to say, how to say it and how to write it.
DairyNZ’s Social Media Guides can be found
on SharePoint -> Resources ->
Marketing and Branding
