Page 66 - DWN Regional Leader Handbook_November 2025

Event Promotion BRAND DAIRYNZ SOCIAL Event Promotion

MEDIA GUIDES
GUIDELINES

awareness of the good things dairy farmers are doing.
understand our brand guidelines and how to use the
4 The DWN’s Brand Guidelines is designed to help you DairyNZ created the below guides to help increase
promotional material of any type.
SOCIAL MEDIA 101
This guide has been designed for farmers who want to
get started on social media. It provides an overview of
Facebook, X and Instagram and the basics you need to
get started. Handy tips, guidelines, and a reference of
common terms are also included.

PICTURE THIS

This guide recognises farmers are right on the spot to
Be inclusive capture photos and short videos that provide real-time
insights into their care and respect for the environment
they work and live in, and for their people and animals.
It provides tips and techniques to transform the photos
and videos you take on your smartphone camera from
good to great.

SHARING YOUR STORIES
DairyNZ has created this guide following requests from
farmers for help with telling their stories. The guide
provides and overview of what the media look for in a
story. You will find handy advice on how to distill what
you want to say, how to say it and how to write it.

The Brand Guidelines can be found on DairyNZ’s Social Media Guides can be found
SharePoint -> Resources -> on SharePoint -> Resources ->
Marketing and Branding Marketing and Branding