Page 68 - DWN Regional Leader Handbook_November 2024

Event Promotion OUR MARKETING

PLAN

marketing plan for our organisation.
4 It is important that all Regional Leaders understand the

KEY OBJECTIVES
• Focus on consistent key messaging to build authority
and increase brand equity across all communications.

• Alignment with DairyNZ Strategic direction,
• Tell our stories about our people across multiple
platforms.

• Improved use of DWN platforms and channels to
increase engagement and build profile.

KEY MESSAGES
• Empower our people to make a difference in the
dairy industry by providing a place for people to
connect, share knowledge and develop leadership
skills.
• We are the go-to organisation when it comes to
empowering women to succeed in their businesses.
• We empower our community to build connection
with all ages and stages. We invite women to develop
and grow in an environment safe from judgement
and ego.
• By telling our stories openly and honestly, we will
make a difference in the industry.
• Brand voice/culture; being inclusive, building
connection, seizing opportunity, delivering knowledge,
value and leadership.