Page 131 - Dedication
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New Advertising Policy," "Implementing A New Advertising
Policy" and "Social Media Advertising".
- Social Media Advertising:
London Tours Company needs to focus on different forms of
social media as new advertising policy. According to our
recent survey, it was found out that 85% of our target market
depends on using social media, such as Facebook and Twitter
for about more than six hours per day.
Therefore,……………………………………
q- Keep the memorandum concise:
A business memorandum should be no longer than one to
two pages. Therefore, it is important to summarise what was
written in the memorandum specially if is managed to be kept in
one page.
However, if the information is long or complicated, it may
be helpful to focus on key points.
r- Write a closing section:
After writing a summary of the memorandum, it is
important to get it ended with a conclusion about all its
mentioned information. A simple closing sentiment e.g. "I will be
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