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4. Personal Branding

The final element of your professional persona is to develop a good personal brand.
Here, we are talking about how you present yourself to the world. These may seem

like small things, but they all add up to your image as a trusted professional.

Personalising your brand

– It is important to have a consistent look and feel, and tone to all your online
communications

– Get help in designing a brand “look and feel” (CI guide)
– Then get personalised business cards professionally designed and printed

and always have them on hand.

– Use your brand CI to design a blog or other social media page
– A personalised domain name and email add a touch of distinction

Think about hiring a graphic designer to do this work. In fact, many printing
operations will do free design work for you if you give them the printing work.

Your professional image

Get a professional head shot taken to use as a profile picture on social media sites

Think about your dress and if it is aligned to the image you want to portray. Project
the image you want others to notice.

When in doubt, there are experts you can consult. Image Consultants can help you

develop your professional look (hair, make-up, clothing)

Video

Watch this video for more on personal branding:

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