Page 61 - Ignite Change: Unleashing thought leadership - A roadmap to thougth leadership

Take time to put high quality content together. If you can consistently deliver high
quality work, you will build credibility with your audience. The converse is true if you

put forward slip-shod work that is factually incorrect.

Remember, your content shouldn’t read like a dry textbook or technical manual.
Make sure your personality shines through. Include your experiences, anecdotes

and some well-chosen humour. Good content connects with hearts and minds!

If you aren’t sure how to go about creating good content, the Bloom Group has

created an excellent list of 8 criteria for thought-leading content:

Figure 24 The Bloom Group's Eight Criteria

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