Page 59 - Ignite Change: Unleashing thought leadership - A roadmap to thougth leadership
P. 59
Word of caution: always keep it real. Be authentic about your story and your
purpose. Another way to lose credibility and respect quickly is to be disingenuous.
Figure 23 Voldemorting
Are you wondering about your online persona now? Do you know what information is
online about you?
Learning Task
Use the Career Blast tool to get
a quick (and enlightening) view
of your current online persona.
Click on the icon
Do I really need to develop my online persona? Yes, you do. It is pointless to create
amazing and insightful content and to have a bunch of innovative ideas that could
really make a difference in your niche, if no one knows about it. You can’t be
regarded as a thought leader is no one knows who you are – you need to be
“discoverable” online and you need to build connections who can help you develop
your ideas further.
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