Page 10 - SBrewing(June2021)
P. 10
Page 10 www.beveragestandardsassociation.co.uk
JUNE. 2021 | VOL. 18
WaterCare Green Earth Certificates
WaterCare have always been driven by a desire WaterCare also provides the ‘Green Earth
to provide solutions that benefit the Award’ to those customers who return
environment. They have been recycling their over a set number of filters – this consists
water filters for the last 25 years. of measuring the number of filters
returned, the total amount of plastic
With that said, building on their core philosophy saved, the percentage of plastic/resin
of providing the most eco-friendly water used in new filters and also the equivalent
treatment products available on the market of CO2 and plastic cups saved.
today, it was a natural decision to progress and
develop a new area of their business dedicated
to the recycling and re-purposing of ALL types of
plastic and aluminium commercial water filters at
their Headquarters in Harlow, Essex.
In 2016, WaterCare Recycling was launched. This
meant that WaterCare were able to not only
recycle their own CTU filters but other major
water filter brands such as Brita, BWT, Claris and This offers WaterCare and clients the
3M where normally, these exhausted water filters opportunity to deliver a strong and
are either sent to landfill or overseas. The transparent message, both internally and
recycling process begins by disassembling and to customers, that they are passionately
sorting filters into plastic and aluminium, then committed to reducing plastic waste
removing, de-humidifying and regenerating the throughout the industry.
resin. The end result produces recycled plastic
pellets to be used in the manufacture of internal In April 2020, the iX Water filter range was
parts for new water filters. relaunched. This is the first truly eco-
friendly, 100% recyclable cartridge filter
on the market, offering Insert Refill
Technology to provide a genuinely
sustainable and cost-effective alternative
to mainstream cartridge water filters.
Our Media Insert Technology allows us to
recycle all the plastics returned to us. In
addition, we regenerate the resin media
The added value and service this operation inside our refills and re-use it in our
provides means is that not only can companies replacements. This allows us to keep our
purchase water filters, made right here in the UK, clients costs to a minimum whilst
by WaterCare, but they can also utilise this facility providing an ethical service, sensitive to
and help reduce plastic waste from filters to zero! our planet’s delicate eco-system.
