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showing that there are different levels at which universities can
                                                   engage with these communities, from what we call ‘building on
                                                   the university brand’ (which is essentially about fundraising) to
                                                   integrating them into the learning population which we’ve called
                                                   ‘building on the community’ Figure 5.1. Another advantage is that,
                                                   as individuals within these retirement communities become more
                                                   frail, there is an easy transition into care because many universities
                                                   in the US have their own hospitals attached to their medical
                                                   schools. So, these communities are about providing places where
                                                   people can be supported in the latter part of their lives, until the
                                                   very end.
                                                   I’m not suggesting that retirement communities of that model are
                                                   the future here in the UK, mainly because they are inherently elitist.
                                                   But I am interested in turning the model established in the US on its
                                                   head to think about the creation of learning-centered communities.
                                                   We’re learning from cradle to grave these days, so the learning
                                                   environment is becoming a bedrock at the core of the community
                                                   while boundaries between school, university and college are being
                                                   broken down.


       Figure 5.1 University linked       High:
       retirement communities             linked to
                                          academic
                                          programme
                                                        building on           building on
                                                        the university        the quality
                                                        community             of care


                                      Level of
                                      university
                                      involvement


                                                        building on           building on
                                                        the university        the proximity
                                                        brand                 to care

                                         Low:
                                         revenue
                                         stream
                                                    Low:                                 High:
                                                   ‘independent      Level of care       ‘assisted
                                                    living’          provided            living’


                                                   20 Life-long learning
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