Page 10 - Sales Management
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10
     SALES MANAGEMENT STRATEGY









              The art of meeting the sales targets effectively through
       meticulous planning and budgeting refers to sales management.



      Sales Management helps to extract the best out of employees and
        achieve the sales goals of the organization in the most effective
     Sales Management Strategy
                                                   ways.




     Let us go through some sales management strategies:




                                                                                 The management
                                                                                    must conduct
        Identify goals and                  Devise strategies as                 frequent meetings
         objectives of the                     per the target
            sales team                           audience                      with the sales team to
                                                                                     review their
                                                                                   performances.




       Know your product
         well. Understand                  Sales representatives
                                                must do their
       what benefits end-                    homework before                    One must assess his
                                                                                 own performance
      users would get from                 going for a sales call
            your brand





                                                                                Treat your customers
                                              Know what your
       Identify your target                   competitors are                       well for higher
              market                                                           customer satisfaction
                                                   offering                         and retention






                                              Don’t lie to your
           Hire the right                      customers. It is                 The sales pitch must
         individual for the                important to maintain
            sales team                                                              be impressive
                                               transparency



       Lets go in detail






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