Page 23 - Sales Management
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Managing the Sales Cycle                                                                     24














           4- Determine Client’s Solution



          •   Suggest the right option for the customers. A sales representative must never
             lie to the customers. Say what your product actually offers.
          •   It is unprofessional to make false commitments. Sit with the customer and help
             him with the best solutions. Don’t always think about your own targets and

             incentives. Think from the customer’s perspective as well. Don’t prompt him to
             buy something which you yourself feel is not right for him.


          5- Written Proposal/Document



          •   Once the customer decides on the product, present a proposal to him with the
             proposed rates and other necessary terms and conditions.


          6- Negotiation Round



          • There should always be room for negotiation in deals. Don’t be too rigid.
             Negotiate with an open mind.
          • The customers should be aware of even the minutest details. For higher
             customer satisfaction, give him the best deal.
          •   A sales professional should always aim to close the deal as soon as both the
             parties accept the terms and conditions.



          7- After Sales Service


          • Make sure customers are satisfied with your service.
          • Find out whether all his demands are fulfilled or not.
          • Be in touch with him even after the deal is over.


















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