Page 18 - Sales Management

Sales Operation 18

Let us go through the various steps in sales operation:

❖ Once you get an appointment, make sure you reach the venue on time.
Don’t expect the customer to wait for you. Remember the customer can
ask you anything related to the product. Make sure you know everything

about the product and its offerings.

❖ Understand the needs and expectations of the customers. Try to make
him understand how your product would benefit him? Make him realize
how your product is better than the competitor’s. Don’t oversell.

❖ Attend sales deal with an open mind. Don’t be too rigid on price and

other terms and conditions. Give the best deal to the customers for
them to come back again to your organization.

❖ Sign a written agreement with the buyer. The agreement should have
the description of the product, model no, date of purchase, warranty

details and other necessary terms and conditions. Some organizations
also give bills to the customers. Bills are required when the customer
comes for an exchange.

❖ Make sure products are delivered in good and working condition to the

customers. It is the duty of the sales representatives to assist the
customers in installing, using or maintaining the products.

❖ Make sure you are in touch with the clients even after the deal for
higher customer satisfaction, higher customer retention and eventually

higher revenues.

CarePoint Global +966 55 119 6445 – Sales Mastery and Training Services - 2019