Page 20 - Sales Management
P. 20

Managing the Sales Cycle                                                                     20

















                                                  What is a Sales Cycle ?


                                                     Sales cycle refers to

                                                    the various processes


                                                           which help the


                                                      products reach the

                                                                 end users.





                                                  Customers go through


                                                           a sequence of


                                                     activities before the

                                                  product finally reaches


                                                     them. Such activities

                                                   are a part of the sales


                                                                     cycle.



























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