Page 307 - International Marketing

NPP

T- QUESTIONS ®

Q. 1. (a) Are domestic marketing and international marketing different
only in scope but not in nature? What are the benefits of inter-
national marketing? [See Q.1, Q.4]
(b) What are the necessities of effective international marketing?
Also briefly explain the different steps involved in the process
of international marketing. [See Q.2, Q.5]
Q. 2. (a) What do you mean by international marketing? Describe the
significance of international marketing in this era of globaliza-
tion. [See Q.1, Q.3]
(b) Discuss the concept and importance of foreign trade. Critically
evaluate different theories of international trade.[See Q.6, Q.7]
Q. 3. (a) What is the relevance of international trade theories in a glo-
balized environment? Do you think these theories still hold
good? Explain your answer with examples. [See Q.7]
(b) What is the EPRG model? Point out the difference between
the polycentric and geocentric approaches of a firm.[See Q.8]
Q. 4. Discuss the comparative advantage theory. Illustrate with the help
of an example that how it encourages trade? [See Q.7]
Q. 5. (a) State the salient features of EXIM Policy. Do you think that the
EXIM policy of India has been able to achieve its objectives?
[See Q.10]
(b) Why is it essential to consider socio-cultural and political-le-
gal factors in international business? Which major marketing
decisions are affected by there factors? [See Q.9]
Q. 6. (a) Explain what kind of political risks an international marketing
firm faces in the international political environment. How can
an international firm safeguard its interests? Explain.
[See Q.9]
(b) Critically examine the institutional support mechanism for ex-
port promotion in India. [See Q.12]
Q. 7. State the various trends in international trade. Discuss the modifi-
cations in EXIM policy (2009-14) as declared in April 2013’s annual
supplementary policy. [See Q.11,
Also see Q.9. of Solved Question Paper- 2013]
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