Page 308 - International Marketing

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310 International Marketing BRILLIANT'S

Q. 8. (a) Write the features, functions and utilities of following docu-
ments: (i) Bill of lading
(ii) Commercial invoice. [See Q.14]
(b) Discuss the export house concept. What are the various ben-
efits provided to export houses? Also discuss the common
defects in documentation. [See Q.13 and 15]
Q. 9. (a) Explain the procedure of export while highlighting the impor-
tant documents required for the same. Also brief the institu-
tional support for export promotion in India.[See Q.12, 14, 16]
(b) Define international marketing research as marketing intelli-
gence. Discuss any five major problems of international mar-
keting research [See Q.17 and 18]
Q. 10.(a) Discuss the main features of marketing research with respect
to international marketing. [See Q.18]
(b) Examine various international marketing organization structures
with their relative advantages and disadvantages. [See Q.20]
Q. 11. (a) Discuss the international sales force management categories
and precautions in their recruitment and selection.[See Q.22]
(b) Explain any five factors which affect the organizational struc-
ture designing in foreign market. Discuss different international
marketing organizational structures with their relative advan-
tages and disadvantages. [See Q.19 and Q.20]
Q. 12.(a) Define international marketing communication and international
marketing intelligence. Discuss any five major issues (with re-
lated precautions) involved in international marketing commu-
nication. [See Q.18 and Q.21]
(b) Product is a cluster of ‘psychological satisfactions’, Comment
on this. Elaborate on international product planning with ex-
ample. [See Q.23]
Q. 13.(a) ‘International Product Life Cycle (IPLC) of a product differs from
country to country. Explain in brief. Discuss various phases of
IPLC. Also provide diagram. [See Q.25]
(b) What are the options available to Indian software exporters in
terms of product strategies in international markets? Explain
with examples. State the difference between product standard-
ization and adaptation. [See Q.24]
Q. 14.(a) Discuss pricing factors affecting pricing in international mar-
keting. [See Q.26]