Page 305 - International Marketing

BRILLIANT’S Solved Questions Papers 307

(d) The facility of ‘work from home’ is extended to STPI/EOUS/BTPs/
EHTPs, for facilitating IT experts.
18. Widening of items eligible for import for Handloom/Made ups
and Sports Goods
(a) The items which are allowed duty free within the existing limits upto
5% include 5 additional items, i.e., embroidery, sewing threads, poly,
quilted bedding materials and printed bags.
(b) Similarly, the sports goods exports also include 5 additional items
i.e. PVC Leather Clot, Latex Foam, Pera/Eva Foil, Stitching Thread
and Printing Ink.
10. Read the case study and answer the questions:
Due to European Union's Impending Guidelines for mass marketed
food, Pepsi Co.and Coca Cola have voluntarily put a "BAN" on the
advertisements that target or feature kids. The Indian subsidiaries of the
companies have also decided not to use childrens in the commercial
advertisements. NPP
Indian sub-continent users remember Sachin Advertising Pepsi with
a rural bunch of kids in a friendly fight over a bottle of Pepsi.
There was an advertisement that showed a kid carrying a heavy load
of "Pepsi" bottles, at the fall of every wicket.
The European Union has been busy in chalking detailed guidelines
for all food and beverage companies. MNCs in India, may follow these
guidelines voluntarily. Moreover the European Commission also warned to
outlaw advertising of food and drinks to childrens, on the other hand British
Govt. contemplated, on putting "Red Warning Labels" fattening products.
According to Coca Cola India, it is voluntarily imlementing a "Child
Marketing Policy" that restricts advertisements/communications featuring
children below the age of 12 years. Their policy clearly states that
communication can not directly target kids and refraining from promotion
of its products in schools.
Coca Cola India also ensures that Gathering Events in Indian Schools,
other options like tea, coffee and juices are also offered to students alongwith
their Colas.
Interestingly Pepsi Co. India claims that they are providing full details
of content and calories in each product. Pepsi Co. has also taken steps in
form of replacing its Fried Cheetos Brands of snacks with a "Low fat baked"
alternative in elementary schools in some North American markets.