Page 309 - International Marketing

NPP

BRILLIANT'S T-20 Questions 311

(b) Discuss ‘Transfer Pricing’. Explain various types of transfer
pricing. [See Q.29]
Q.15. Elaborate the various methods of product pricing in international
market. What do you understand by cost based pricing, market
oriented pricing and break-even pricing as methods of international
pricing. [See Q.27 and 28]
Q.16. (a) Explain why dumping pricing strategy is discarded by domes-
tic marketers. Also discuss transfer pricing and its interna-
tional marketing implications. [See Q.29 and 30]
(b) What factors influence the channel structures and strategies
available to global markets? Which channel would you recom-
mend for the product of a small manufacturer in an interna-
tional market and why? [See Q.32 and Q.33]
Q.17. (a) “Distribution is so called the backbone of an industry.” Explain
with suitable example in international arena. [See Q.31]
(b) How products are promoted in the international market? Dis-
cuss the preparation of a company’s participation plan for in-
ternational trade fairs/trade shows/ exhibitions.
[See Q.34 and Q.35]
Q.18. Highlight various aspects of WTO in international trade. Also ex-
plain the objectives and functions of World Bank.
[See Q.38 and Q.40]
Q.19. (a) Examine the role of letter of credit in export-import transac-
tions with its working mechanism and types. Critically evalu-
ate the functioning and risks involved with Export Credit Guar-
antee Corporation. [See Q.36 and Q.37]
(b) What do you mean by GATT? Discuss the objectives, func-
tioning and main provisions of GATT. [See Q.42]
Q.20. Write short notes on:
(i) IMF [See Q.41]
(ii) Dumping [See Q.30]
(iii) UNCTAD [See Q.39]
(iv) EXIM Policy 2009-14 [See Q.10]
(v) Export Finance [See Q.43]
(vi) EPRG Framework [See Q.8]

“Happy Reading and Best Wishes.”