Page 95 - International Marketing

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BRILLIANT'S International Marketing Environment 97

(c) The export houses may be tempted to carry many product ranges
and as a result the manufacturer’s products may not be given
necessary attention by sales people.
Therefore, the manufacturers should take care in selecting a suitable
export house and be prepared to devote resources to manage the relation-
ship and monitor their performances. 

EXPORT DOCUMENTATION
Q.14. Prepare a list of any seven important export documents.
Explain briefly any three export documents role including
the "Letter of Credit" Mechanism. [MBA-2012]
OR
What is the significance of the export documentation? De-
scribe the various documents used in export trade.
[MBA(FT) 2008]
OR
Briefly discuss the export documentation. [MBA(FT) 2006]
OR
Write the features, functions and utilities of following docu-
ments: (i) Bill of Lading (ii) Commercial Invoice
Introduction
Export documentation plays a vital role in international marketing as
it facilitates the smooth flow of goods and payments thereof across national
frontiers. A number of documents accompany every shipment. These
documents must be properly and correctly filled. Export documentation is
complex process as the number of documents to be filled in is large and
the number of concerned authorities to whom the relevant documents are
to be submitted are also large. Moreover, documents required differ from
country to country.
Export documentation is considered to be a critical constituent of
international marketing, as export transactions involve complex
documentation work. Export documentation facilitates international
transactions and protects the interest of the exporters and importers located
in two different countries governed by different statutory and legislative
frameworks. The successful execution of an export order, ensuring physical
delivery of goods and remittance of sales proceeds, is as important as
procurement of an export order and sourcing or production of goods for
exports. An export manager should carry out the documentation work
meticulously to avoid problems related to smooth flow of goods and getting
remittances from the overseas importers.