Page 91 - International Marketing

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BRILLIANT'S International Marketing Environment 93

India basis i.e. All India Shippers Council, New Delhi. The activities of the
council include consultation between shippers, shipowners, conference
lines, port authorities and the Govt. on matters of common interest such
as structure of freight rates, conference practices, availability and adequacy
of shipping space, port facilities, terms of shipment port charges, coastal
shipping, etc. for export import cargo. The council also deals with air
cargo problems.
15. Indian Government Trade Representatives Abroad: The
institutional arrangements which have been developed and strengthened
within the country are supplemented by the Indian Trade Representatives
Abroad. The trade representations in our embassies and consulates are
continually being strengthened to enable them to effectively support the
effort which is being made within the country. India's commercial
representatives are expected to monitor the commercial events and
developments in their accreditations, identify products with export
potential and other trade opportunities, study the tariff and non-tariff
barriers, Govt. procedures and shipping facilities, take initiative in
cultivating specific trade contacts, undertake all publicity activities for
image building, organise participation in trade fairs, dept. store promotions,
etc. give effective guidance to the trade visitors and missions, maintain
a flow of timely commercial intelligence and deal with all problems of
commercial complaints and bottlenecks.
Organizational Set Up in the States
The State governments are increasingly participating in exports efforts
of the country. Some State governments have created independent
Department of Commerce and a Minister has been put in charge of it.
Some Govts. have also set up Export Promotion Boards and Export
Corporations for stimulating exports of items originating from their respective
states. Liaison Officers have also been appointed by the states to develop
Export trade and maintain links with the Central governments deposits
and organizations Export Promotion Advisory Committees have been
established by some states. 

EXPORT HOUSES
Q.13. Write a short note on: Export House Concept.
[MBA (FT) 2007, 2005, 2004]
OR
What are the various benefits provided to export houses?