Page 87 - International Marketing

BRILLIANT'S International Marketing Environment 89

located in New York, Frankfurt, Tokyo and Service Institutions
Dubai. It also has 5 regional offices in India
located in Mumbai, Kolkata, Chennai, 1. Indian Institute of
Bengaluru and Kanpur. These offices are Foreign Trade (IIFT)
involved with all activities of ITPO and service New Delhi
the region in which they are located. 2. India Trade Promotion
3. National Centre for Trade Organization (ITPO)
Information (NCTI): NCTI is a joint venture 3. National Centre for Trade
of ITPO and National Informatics centre. It Information (NCTI)
was established in October 1994 to provide 4. Trade Fair Portal
the latest trade, business and economic 5. Export Credit Guarantee
information to help Indian and foreign Corportation (ECGC)
enterprises in the promotion of trade from 6. Export Import Bank
and to India. The NCTI uses high speed (EXIM Bank)
NICNET National Information Highway for 7. Export Inspection
collection and dissemination of information. Council (EIC)
This network is connected to 200 networks 8. Indian Institute of Pa-
in 160 countries. NPP ckaging
The centre acts as a promotional and 9. Indian Concil of Arbitra-
operational agency and helps synergise the tion
efforts of different organizations presently 10.Federation of Indian
engaged in the collection processing, Export Organizations
analysis and dissemination of trade and 11.Department of
commerce information. Commercial Intelligence
4. Trade Fair Portal: The ITPO has & Statistics
commissioned the country's first trade fair 12.Directorate General of
portal along with its technology partners, Shipping (DGS)
Virtual Soft Systems limited. The online 13.Freight Investigation
exhibitions site subserves both global and Bureau (FIB)
national trade and everyone from giant 14.All India Shippers
companies to petty shopkeepers could Council (AISC)
establish virtual stalls each complete with 3 15. Indian Government Trade
sections. The first profiles each participating Representatives abroad
company, the second displays products and
the third carries a "contact us" response mechanism. Participation in the
virtual trade fair portal costs a mere ` 3,600 which covers the construction
of a "virtual stall" of 3 sections and rent for a year. This initiative has the
potential to prune potential costs drastically for TDA customers.
A business Information Centre was also inaugurated on December
15, 2001. Thus, providing an electronically accessible data bank with
connectivity linkages and interactivity to Indian exporters.