Page 86 - International Marketing

NPP

88 International Marketing BRILLIANT'S

Development Authority. It will co-ordinate its activities with national bodies
like horticulture board and State Governments for generating production for
exports and with research institutes for development of value added products.
It would also undertake certification and unify the existing inspection and
quality control for products such as meat and meat products. It is also
involved in improving packaging marketing and promoting these products
outside India. For example, the Textile Commissioner is concerned with
the development and regulation of all textile industries other than Jute and
Coir. The Jute Commissioner is concerned with the development of jute
industry and the Jute mill machinery industry.
Service Institutions
Several institutions and organizations have been established to meet
the requirement of industry and trade. These institutions are concerned
with development of export management personnel, market research,
export credit insurance, export publicity, organization of trade fairs and
exhibitions, collection and dissemination of market information,
preshipment inspection and quality control, development in packing, etc.
Some of the institutions are discussed below:
1. Indian Institute of Foreign Trade (IIFT) New Delhi: IIFT, set up
by the Govt. of India in 1964 is acting as a nucleus for human resource
development in the field of foreign trade, international business and
marketing through specialised training programmes.
The main activities of the IIFT include training i.e. training of personnel
in modern techniques of the international trade and research into problems
of foreign trade, commodity studies, overseas market survey in India. It
provides consultancy to export enterprises. It distributes market information
through "Foreign Trade Review" and "Foreign Trade Bulletin."
Over the past 26 years of its existence, the institute has organised
nearly 640 programmes with the participation of about 22,300 personnel
including 780 foreign nationals and completed over 500 research studies.
2. India Trade Promotion Organization (ITPO): ITPO was started
on 1st Jan 1992 with an aim of promoting exports and imports and
upgradation of technology through the medium of fairs to be held in India
and abroad, to undertake publicity through the print and electronic media,
to assist Indian companies in product development to organise
programmes, buyer seller meets, contact promotion programmes for
specific products in specific markets. It also provides information and market
intelligence to the business community in India. It also organises visits of
buyers and trade delegations to industry and trade establishments in India
with a view to promote business contacts. ITPO has four foreign offices