Page 93 - International Marketing

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BRILLIANT'S International Marketing Environment 95

(e) Display of exhibits in overseas showrooms.
(f) Advertisement for brand publicity.
(g) Setting up foreign offices, warehouse and after sales services.
(iii) Procurement to commercial intelligences from Indian gov-
ernments, trade representatives abroad as also from various departments
and agencies of the government.
(iv) Grant of preferential treatment to their personnel for:
(a) Training programmes abroad as well as in institution in Indian, and
(b) Inclusion as members of delegation sponsored by the govern-
ment of India or an export promotion organisation for visit to for-
eign markets.
Import Facilities Available to Export Houses
(a) Import replenishment license to which they are eligible as regis-
tered exporters.
(b) Import items placed on OGL, including capital goods for the pur-
pose of stock and sale eligible actual users.
(c) Import replenishment license transferred to them by others.
(d) Import of non-OGL capital goods (other than those in the re-
stricted list) up to ` 20 lakhs CIF against REP/additional licences,
subject to indigeneous clearance.
(e) Imprest licence to the extent of 100% of the value of REP li-
cense earned against their own exports made during the previ-
ous year.
(f) Export houses will also be granted additional licences against
exports of select products. Under the new policy, additional li-
cences will be granted at a 6% of the net foreign exchange earned
on total exports of select products plus (b) 5% of the FOB value
of exports of select products manufactured in SSI cottage indus-
trial units and effected during preceeding year. The net foreign
exchange earning would be arrived at by deducting the value of
advance/special Imprest/REP Licences/Import-Export pass Book
from the gross FOB value of exports of select products.
For purpose of calculating the value of Additional License, export of
select products having the REP sale of more than 50% shall not be taken
into account. Export agains Advance/Imprest Licences/special Imprest
Licenses/Import-Export pass book with more than 50% import content
will also not be taken into account.
Additional licenses can be used for import of items. Addition licenses
are also allowed to be used for import of capital goods.