Page 17 - Executive Brief TrumpVote_Ebook

TrumpVote Project Summary Conservative Engagement Technology

What Makes “Advisory Initiative” Technology More Reliable
Our Platform is based on the 100 year old Initiative and Referendum Process which is commonly used by states and
local governments. We research and create Advisory Initiatives, or questions, which is a type of "ballot measure"
in which citizens vote on the questions. Advisory Ballots cannot
change or add laws or regulations but they formally engage the
voting population in the policy making process and effectively
communicates their support or opposition to lawmakers. But
isn't that what polls and surveys do you ask? Not hardly.

Our ballot data is generated by the actual voters themselves.
One person, one vote. And we verify

1) Congressional district,
2) citizenship, and
3) registered voter status

when a person joins our platform. A poll or survey does not. And since the source of your posts, tweets, surveys,
petitions, and emails can't be verified in these three areas they have no political influence whatsoever. Another
area to analyze is the lack of Trump Supporters organizing into one large activist group. There are thousands of small
pro-Trump groups and pages on Facebook but they’re fragmented, not focused, and they have no defined mission
other than to post, like and share to each other, and that’s just political noise. In fact, liberal Facebook would
never allow any Conservative group or page to amass tens of millions of users. That’s too powerful.

So now let’s take a look at how polls work. Understand first that voter opinion shifts dramatically from week to
week, even day to day, as policy issues heat up or cool down so a good poll today could be worthless tomorrow.
The top political polling organizations employ
mathematical methods and computer analysis to collect
responses from the best representative sample of the
American voting public. They start with a perfectly
random sample of likely voters and then adjust the sample
so that it closely matches the characteristics of the entire
population. Once they’ve collected responses from a
sufficiently random sample, they have to adjust or weight
that sample to match the most recent census data about
the sex, age, race, and geographical breakdown of the
American public.
And then there’s the “margin of error” which is one of the
least understood aspects of political polling and has
nothing to do with the accuracy of the poll itself. Actually, the true margin of error of a political poll is impossible
to measure because there are so many different things that could alter the accuracy of a poll. Such as biased or
misleading questions, difficulty in understanding the questions, rigging the “random” sampling, poor analysis, and
just simple mathematical mistakes.

Did you know that right before the 2016 Election, a massive poll by Survey Monkey gave Hillary Clinton a 96%

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