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Confidential
RESTAURANTS
Full-service restaurants (45% of the market share) Limited-service restaurants (55% of the market share)
Offer full table services and can be further classified into Can be further classified into fast-food and fast-casual
casual dining and family dining formats. formats (McDonald’s for example).
• Casual restaurants: offer full table service and may • Fast-food restaurants: specialize in serving food
also have a wine menu or full bar service. they can prepare and serve quickly. The menus are
priced on the lower end.
• Family restaurants: similar to the casual-dining
format, although most family-dining restaurants • Fast-casual restaurants: combines fast-food and
don’t offer alcohol. full-service casual dining restaurants. Customers
receive their orders quickly, and food usually costs
more with minimal service.
• café and pizza restaurants.
Leading players - annual sales (in billions) Leading players - annual sales (in billions)
• Casual restaurants: Darden with 8.55, Brinker with • Fast-food restaurants: McDonald’s with 28.1, Yum!
2.84 and DinEquity with 0.64. Brands with 13.1 and Burger King with 1.14.
14 • Family restaurants: Cracker Barrel with 2.64, • Fast-casual restaurants: Chipotle Mexican Grill with
DineEquity with 0.64 and Denny’s with 0.46. 3.21, Panera Bread with 2.38, Noodles & Co with
0.35 and Potbelly with 0.3.
• café and pizza restaurants: Domino’s with 1.8, Papa
John’s with 1.4, Starbucks with 11.8, Tim Hortons
with 3.2, Dunkin’ Brands with 0.7 and Krispy Kreme
with 0.5.
1.3 MILLION 47% TYPE
Restaurants in the US, including Full service, • Full service - 47%
Limited service, Bars, Contractors, Caterers • Limited service - 37%
services and Cafeterias • Bars - 9%
• Contractors - 4%
• Caterers services - 2%
• Cafeterias - 1%
