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Confidential

TARGET USERS

                                                                                         HOTELS

                                            CATERING /                                   Considered as our largest opportunity.

RESTAURANTS                                 VENUES                                       Hotels have a complicated organizational
                                                                                         structure, including many departments
                                            Small/medium businesses with hundreds        and a vast array of positions. Hotels

This market contains small/medium           of permanent & temporary employees.          typically spend over one third of their

businesses with about 10 to 80              This sector is mostly seasonal, the          revenues on labor costs.

employees per business.                     busiest period being the summer season.      The HR process is considered very

On the other hand, this market is           Employees are divided into 2 groups:         expensive and complicated, with tens

considered the biggest hospitality sector   •	 Permanent employees : the minority        to hundreds of thousands of dollars per

in terms of revenues and employees.         of the employee’s pool.                      month and a great deal of management

Employees work several shifts per week      •	 Temporary employee: mostly                attention spent on hiring, training and

and usually have another occupation         employed by HR companies.                    managing.

during their job at a restaurant.           Catering businesses usually has large        There are two types of workers.

                                            employee’s pool, while a minority of that    Employees which works on a temporary

8 HR process:                               employee’s practically working. 	            basis (waiters), while others works for full

•	 Recruitment: classified advertising      A typical worker can work once in a few      time position (managers).

through digital and central places          months or work in several different

      or cheaper ways like referral         businesses at a time.                        HR process:
      method or advertising on restaurant                                                •	 Recruitment: using HR companies
      window.                               HR process
•	 Training: practical training for         •	 Recruitment: manily by HR                       for temporary & permanent
      several shifts and self-learning of                                                      employees. Advertising in main
      regulations and menu.                       companies or refferal method.                channels to get more candidates.
•	 Management: although businesses          •	 Training: there is no training            •	 Training: a training program
      have relatively simple structure,                                                        for each role by trainers and
      managing employees is considered            method, the employees informed               department managers.
      one of the biggest challenge, mostly        about main regulations and event       •	 Management: complicated
      because of high turnover rate and           details in the beginning of the event        organizational structure with several
      young employees behavioral nature.          by a short brief.                            levels of management and vast
                                            •	 Management: considered very                     positions. Each department handles
                                                  difficult challenge - you don’t know         with different management issues
                                                  your employees, they not trained             according to their workers pattern.
                                                  or even work for their first time and
                                                  most of them very young causing

                                            enormous management issues.
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