Page 37 - Total Quality Excellence
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ROLE OF MANAGERS IN
TOTAL QUALITY
MANAGEMENT
Customers play an important role in total quality management.
& Business Excellence
Before we proceed further, let me ask you a very simple question.
What is the basic difference between a successful and an unsuccessful
business?
A business is successful only when its products and services have enough
buyers in the market. Yes there are several other parameters also but
customers play a crucial role in deciding the success and failure of an
organization. Business marketers need to focus on their end-users and
what exactly they expect from their organization.
Management Customer feedbacks should be regularly and carefully monitored
before formulating any major business strategy.
Quality How can you ignore your customers who pay for your products which
eventually bring revenues to your organization and yield higher profits?
otal
T
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