Page 5 - Process Book Abdul Raffai Waqar
P. 5
CONTENT
Chapter 1 Chapter 2 Chapter 3
Introduction Research Definition
Project Background Introduction Problem Statement
Research Aims Literature Review & Analysis Designing the Approach
Research Objectives Competitive Analysis & Benchmarking Personas
Research and Design Process Synthesis - Findings & Conclusion Stakeholder Map
Design Process Timeline Summary, Action Points & Next Steps Experience Map
Design Opportunities
Chapter 4 Chapter 5 Chapter 6
Ideation Prototype Final Artefact
Introduction & Potential Hypotheses Introduction & methodology AirAlign Brand Position & Marketing
User Needs Low Fidelity Prototyping & Feedback AirAlign Mobile Screens
Ideation Stage 1 - Initial Ideation Mid Fidelity Prototyping & Feedback AirAlign Web Pages
Ideation Stage 2 - Top 3 Ideas Conclusion Graphic Elements
Finalised Idea & Hypothesis
Chapter 7
Reflection
Summary
Limitations
Learnings
Research & Design Project AirAlign
