Page 9 - Process Book Abdul Raffai Waqar
P. 9
INTRODUCTION
Ch 01
Research Objectives
The objectives of this research and design project were: • Conduct interviews on participants that are inexperienced
travellers (new/beginner) and experienced travellers to collect
• Conduct desk research and literature review to familiarise information from both perspectives which could then be
myself with the existing knowledge related to air travel combined to ideate possible solutions.
interactions and problems faced by air travellers. This
knowledge would then inform the field research. • Define the problem statement, analyse research findings,
identify stakeholders, create personas, create user journey to
• Conduct qualitative and quantitative field research in the form help narrow down the problem scope by understanding core
of reflection, observations, interviews and survey to find the user needs and identifying design opportunities.
answer to the following primary research questions:
a. What are the several factors that influence air travel plans • Ideate possible solutions to the problem by using the design
and why do some people avoid air travel? How do they feel opportunities and primary stakeholder needs as a guide..
about these factors?
b. What are the different interactions in an air travel experience • Create prototypes and design further iterations based on user
and what are their pain/pleasure points for travellers? What feedback to form the final solution.
are the top stressors for them and how do they think they can
be improved? • Document the entire research and design process which would
c. What are the existing travel planning/organisation solutions, inform and benefit the field of research while also contributing
what do travellers commonly use to plan/organise their trip to researcher suggested “Research with Design” practise.
and what is missing from these solutions?
Research & Design Project | Project Introduction
