Page 11 - Process Book Abdul Raffai Waqar
P. 11
INTRODUCTION
Double-Diamond Design Process Timeline Ch 01
AUG 2023 - FEB 2024 NOV 2023 - FEB 2024 FEB 2024 - MAR 2024 MAR 2024 - MAY 2024
DISCOVERY DEFINITION DEVELOPMENT PROTOTYPING
PHASE PHASE PHASE PHASE
Conducting exploratory desk In this phase, the problem will be Using the findings from definition In the final phase, an idea will be
research in the form of literature defined by creating a problem phase, the design opportunities and finalised after feedback to create
review to identify the travel statement to lead the field research. criteria will be formulated. low, mid and high fidelity prototypes.
interactions, stressors and existing
solutions that improve Qualitative and Quantitative data An initial set of multiple hypotheses Low Fidelity hand-drawn sketches for
the air travel experience. collection will be done in the form of will becreated and through them, branding and mobile app will be
reflections, interviews and survey. brainstormed potential ideas to done and user feedback taken.
Analysis of literature review to These will beanalysed to answer the improve the travel interaction for Branding decisions will also be apart
extract valuable data synthesising research questions, ultimately inexperienced travellers. of the low fidelity prototyping.
into recognisable patterns. identifying the user needs and goals
in detail. The ideation process will be Mid-fidelity stage will finalise the
Competitive analysis along with conducted through multiple stages to brand logo and branding, along with
Benchmarking to fully understand Stakeholder maps and personas will refine and extract the best possible fully functional clickable greyscale
how current solutions are improving be created to identify the primary solutions. version of the mobile application and
air travellers air travel experience. group needing the design solution. user feedback will be taken to add
The personas will be merged with top final changes.
Empathy maps and user journeys 3 ideas to understand how the ideas
will be created to narrow down and functioned with user needs. User Full branding will be generated
specifically identify problem areas. journeys, storyboarding and site maps including brand collateral and
were used to analyse the marketing material. The branding will
The final design opportunities final ideas. then be applied on the high fidelity
were identified for the next phase. mobile application and a few web
A final hypothesis will be generated to pages will becreated to show the
move forward in prototyping phase. solutions expansion to a web
application.
Research & Design Project | Project Introduction
