Page 10 - Process Book Abdul Raffai Waqar

INTRODUCTION
Ch 01
Research and Design Process

The Double-Diamond research process:

This elaborate research process has four major phases: Discover, Define, Develop and Deliver which are in a cyclic, iterative nature.

The research process and findings feed back into the learnings to constantly improve the research findings and outcome.

THE DISCOVER DEFINE DEVELOP DELIVER EVOLVE

PROBLEM Research Phase Synthesis Phase Ideation Phase Prototyping Phase SOLUTION

Diverge Converge Diverge Converge

PROBLEM SOLUTION

• Desk Research • Problem Statement • Brainstorming • Low Fidelity Prototype
• Literature Review and • Quantitative & Qualitative • Initial Hypothesis • Low Fidelity Feedback
Analysis. Field Research and • Ideation Stage 1 • Mid Fidelity Prototype
• Synthesis Summary Analysis (Survey, • Ideation Stage 2 • Mid Fidelity Feedback
• Competitive Analysis Interviews, Reflections) • Final Idea & Hypothesis • Brand Identity & Marketing
• Benchmarking • Identifying Stakeholders • Final AirAlign Mobile App &
• Building Personas Web pages.
• Journey/Experience Map • Design Rationale
• Empathy Map
• Design Opportunity areas
Self-Generated Double-Diamond Diagram

Research & Design Project | Project Introduction