Page 56 - Process Book Abdul Raffai Waqar

PROTOTYPING PHASE

Ch 05
Mid Fidelity Prototype & User Feedback - Branding

AirAlign Brand Logo

Mid-Fidelity

User Feedback Worksheet

Branding

a. Brand Logo

Process Steps
1. Explain the project to the participant.
2. Show the logo concepts to the participant
3. Receive feedback and suggestions.
4. Finalise the most preferred logo

Names ET1 ET2 BT1 BT2 HT1 HT2 Total

Option A 5

Option B 1

Option C 0
Other logos Good flow Logo Aligns
Simple And Minimal Look
Remarks Simple are too with the with company
Unique is nice
common infinity icon name

After finalising the name “AirAlign” in low fidelity The top 3 logo options were then shown and explained to user feedback participants for voting on

prototyping phase, the next step was to create a logo. the preffered choice. The results were compiled in the feedback worksheet and are shown in the
I sketched multiple logo ideas at first and then shortlisted table above. The finalised option was “Logo A” which was then refined, digitalised and developed

them to do top 3 ideas that closely represented the brand into a complete branding in the high fidelity phase as part of the final artefact.
purpose and objectives.

Research & Design Project | Prototyping Phase