Page 51 - Process Book Abdul Raffai Waqar

PROTOTYPING PHASE
Introduction & Methodology
Building up on the Hypothesis
The Ideation phase was concluded with the
creation of a final hypothesis. This was then
used as the building block of the prototyping
phase. Through prototyping steps, I had to
now create a mobile app with a reliable UI/UX
that had a seamless integration of solutions
that catered to multiple stressors.
The prototyping phase divided into low and
mid fidelity phase. User feedback was
collected in worksheets and the high fidelity
prototype was then created as the final
artifact after several iterations.
The participant distribution for feedback was
kept consistent with the semi-structured
interviews taken in definition stage where
two participants each were experienced (ET),
beginner (BT) and had not travelled yet (HT).
Research & Design Project | Prototyping Phase
Ch 05
Low Fidelity Prototype Phase
The low fidelity phase was divided into two parts:
1. Branding
A list of possible brand names was created and then shortlisted to final 15 names. User feedback was recieved
on the names to finalise a name. The next step included feedback on multiple colour palettes to finalise the
brand colours.
2. Mobile Application
The next step included creating a fuctional module to include the possible functionality of mobile application.
The sitemap was then created to understand the overall user flow on the mobile application. In the final step,
hand-drawn wireframes were created of the main pages of the bottom navigation bar that each catered to a
travel stressor. User feedback was recieved and voting was done to finalise UI for the main navigation screens.
Mid Fidelity Prototype Phase
The mid fidelity phase was also divided into two parts:
1. Branding
I created multiple hand-drawn logo concepts for the finalised brand name - AirAlign. User feedback recieved
and voting was done on the top refined concepts to finalise the logo concept.
2. Mobile Application
A grayscale clickable prototype was created on Figma. The main user flows and tasks were linked and user
feedback was received to create further iteration and high fidelity prototype/final artefact.