Page 49 - Process Book Abdul Raffai Waqar

IDEATION PHASE

Ch 04
Finalised Idea and Hypothesis

Finalised Hypothesis

From the list of initial hypotheses, the final hypothesis was

now extracted after finalising the top idea.

The refined and final working hypothesis that guided

prototyping phase is as follows:

We believe that an air travel organisation

and planning mobile application that

encompasses multiple air travel assistance
(www.storyset.com, 2024)
and information features in a single place
Finalised Idea
will result in an improved air travel

experience for inexperienced travellers. We
The finalised idea was Idea 1: Air travel organisation and
will know we are right when user feedback
planning application as it provides a set of essential tools
shows improved user satisfaction.
to an inexperienced traveller which would be helpful to

improve the air travel interactions.

Research & Design Project | Ideation Phase