Page 48 - Process Book Abdul Raffai Waqar

IDEATION PHASE
Ch 04
Ideation Stage 2 - Top 3 Ideas

Idea 3: Digital Awareness Campaign

The idea focuses on an online campaign that

provides the target audience with passive

knowledge. It caters to non-technical users as they

would not have to do anything while travelling. A

gradual exposure to facts through social media,

adverts and blogs would educate inexperienced

travellers. Confirmation bias and readability are

important factors to consider for this idea.

A User journey scenario was created to show what

problems a new tourist family would experience, and
Lauren starts She is trying to do She looks up After getting done with
planning the online bookings tourist destinations bookings & planning
the benefits of this digital campaign are also shown
family trip to but keeps feeling but is not sure how the trip events she tries
Iceland. like she is doing to plan the trip and to pack luggage but
through the green arrow path.
something wrong. keeps over-thinking. gets confused.

Lauren read the She read a tourist She saw a carousel
online post on top planning guide on post on instagram
10 tips for online and also saw an which talked about
bookings and is advert on it so she packing luggage and
able to sort them knew the basics on docs which she saved
out easily. how to plan a trip. to use while packing.

Research & Design Project | Ideation Phase