Page 52 - Process Book Abdul Raffai Waqar

PROTOTYPING PHASE

Ch 05
Low Fidelity Prototype - Branding

Brand name & Colour Palette

Low-Fidelity Low Fidelity User Feedback Worksheet
User Feedback Worksheet b. Mood board – Colour Palette
Process Steps
1. Show potential colour palettes and record the top preference.
Branding A user feedback worksheet was created on word to
2. Receive feedback and suggestions.
a. Brand Name 3. Quantitative analysis to make the final name choice based on the most collect low fidelity prototyping responses for
recurring selection.
Process Steps
branding and mobile app stages. Process steps
1. Explain the project to the participant.

2. Show a potential name list and record the top three choices.
were defined for each step to ensure quality
3. Receive feedback and suggestions.
4. Quantitative analysis to make the final name choice based on the most feedback was collected.
recurring selection.
5. In case of a draw between names, the process can be repeated with
additional participants.
Finalising the Brand Name
Names ET1 ET2 BT1 BT2 HT1 HT2 Total
AirMate 3
TravelWise 2 A list of 15 brand names were shown to the
TravelSense 1
participant after introducing the project to them.
AirAlign 4
Voting was done and AirAlign was chosen as the
AeroEase 0

TravelXp 0 final name with 4 votes.
Colour Palette ET1 ET2 BT1 BT2 HT1 HT2 Total
AeroAssist 0
AirGo 2
6
Finalising the Colour Palette
AirSense 1

PlanAir 3 0

Planifly 0
0 Three different colour palette options were created
TravelAir 0
and shown to the participants with a moodboard

FlyWise 1
and they all selected the first option, as displayed
FlightRite 1

on the user testing worksheet, as the top option.

Figure: Low Fidelity - User Feedback Worksheet

Research & Design Project | Prototyping Phase