Page 47 - Process Book Abdul Raffai Waqar

IDEATION PHASE

Ch 04
Ideation Stage 2 - Top 3 Ideas

Idea 2: Mobile Application

Travel Partner Booking

The idea revolves around an application that

connects inexperienced and experienced travellers

where they can chat with each other. This would

allow the inexperienced traveller to ask questions

and get help.

Hand drawn wireframes were created to show both

the interface for experienced and inexperienced
PROBLEM STORYBOARD

Whats the best traveller. Social proof bias and functional
How do I pack? way to do these
bookings? consistency was considered important for this idea.
Will I get stuck
in the airport
process?
Storyboards were created to have a deeper and

visual understanding of the problems a user can
SOLUTION STORYBOARD
face. Student persona was used to show how this
I’ll guide you. Let’s
start off with your
How do I pack? ticket booking! solution will help cater to their problems.

Whats the best
way to do these
bookings?

Dont Worry, Hey Junaid! I will show you
I will tell you around the airport. We won’t
what to pack. have any problem.

Research & Design Project | Ideation Phase