Page 46 - Process Book Abdul Raffai Waqar

IDEATION PHASE
Ch 04
Ideation Stage 2 - Top 3 Ideas

Idea 1: Mobile Application

Air Travel Organisation and Planning

This idea revolved around an all-inclusive app which

targets major user needs such as packing and

documents, online bookings, airport information,

to-do-lists/ reminders and budgeting.

Hand drawn wireframes were created for the main

flow of the moblie application. Design principles such
PERSONA JOURNEY
Junaid is confused. He is tired of going In the airport he is He keeps feeling He is unable to track as internal consistency, anchoring effect, learnability
A Needs help packing between different stressed as he does like he is forgetting his budget in the
his Luggage/docs. booking sites. not know the process. something important. middle of everything.
and gestalts principle were considered while

Lauren wants to She is frustrated as Is trying to plan tourist Is frustrated as she Wants a budget designing the wireframes.
B pack adequately she can’t compare activites but can’t find needs to switch b/w guide so she can
for her family. the booking prices. something coherent. booking and to do list. plan her trip better.

Air Travel Organisation Mobile App The user journey for both the personas were created

and linked to a basic sitemap that shows how each

branch of the application would cater to a particular

stressor.

Research & Design Project | Ideation Phase