Page 41 - Process Book Abdul Raffai Waqar

IDEATION PHASE
Introduction & Potential Hypotheses
Introduction
Definition phase concluded with the
synthesis of major user needs and
design opportunities. Emotional design
theory was the main guiding principle
for design criteria. This development
phase primarily focused
streamlining the design opportunities
and using them to guide the design
criteria. The criteria was used to ideate,
through different techniques, a pool of
possible solutions which was ultimately
narrowed down to a single refined
solution hypothesis to be prototyped.
The ideation was done in two stages;
Stage 1 consisted of different ideation
methods to generate a list of possible
solutions and Stage 2 focuses on top
three ideas while linking them with the
personas to reflect upon
effectiveness as a solution.
Research & Design Project | Ideation Phase
Ch 04
Potential Hypotheses to guide the ideation phase
A set of initial hypotheses were developed which are listed below:
1. I believe that incorporating air travel planning, organisation and information features within
AR/VR technology will result in an improved air travel experience for inexperienced travellers. I will
know I am right when user feedback shows improved user satisfaction.
on 2. I believe that creating an application that links experienced and inexperienced travellers together
in a buddy system will result in an improved air travel experience for inexperienced travellers. I will
know I am right when user feedback shows improved user satisfaction.
3. I believe that providing travellers with top air travel interactions and pieces of information in a
single place will result in an improved air travel experience for inexperienced travellers. I will know I
am right when user feedback shows improved user satisfaction.
4. I believe that an awareness campaign aimed at educating inexperienced travellers on air travel
facts and processes will result in an improved air travel experience for inexperienced travellers. I will
know I am right when user feedback shows improved user satisfaction.
5. I believe that an air travel organisation and planning mobile/web application that encompasses
multiple air travel assistance and information features in a single place will result in an improved
air travel experience for inexperienced travellers. I will know I am right when user feedback shows
improved user satisfaction.
their These hypotheses assisted in ideation process and gave space to the generation of further
concepts or approaches that can cater to the problem at hand.