Page 37 - Process Book Abdul Raffai Waqar

DEFINITION PHASE
Ch 03
Personas: New Tourist (Family)

The second persona empathises with needs of a new tourist. The persona in this case was considered to be travelling with a

While the first persona covers student needs, the creation of this family so both the scenarios are covered where the first persona

second persona aims to understand needs of a new tourist. covers solo travel and second persona covers family travel.

About Personality
Lauren is originally from Norway but now lives in Germany with her husband and
4 year old daughter. She has been working as a graphic designer for 10 years. She Messy
wants to plan a vacation trip to Iceland for her family. The first and only other time
she has air-travelled was 10 years ago when she flew to Germany from Norway. Her
husband hasn’t air travelled before.
Patient

Age Occupation Income Status Location Psyche Tech-Savvy
33 Graphic Designer €4000 / Month Married Germany Extrovert

Over-thinker
Goals & Needs Frustrations

• Wants to book online tickets, transport and • Cannot properly compare prices and is not Preferences
accomodation in Iceland. sure how to make the right choice within
• Wants to properly pack luggage for the her budget. Digital Mediums
family. • Is confused on how to pack for her family.
• Needs tourist guide to plan her family’s • Need to visit too many different websites
stay and activities in Iceland. to make a suitable plan. Plans on Mobile

Lauren Knowledge One task at a time

Jank Mobile/Laptop use Organising Data
Online Bookings
Air travel Process
Packing Luggage Budgeting Clean Designs

Research & Design Project | Definition Phase