Page 39 - Process Book Abdul Raffai Waqar
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DEFINITION PHASE
Ch 03
Finding Summary & Design Opportunities
STUDENTS, NEW EMPLOYEES THE LINK BETWEEN TOP TRAVEL
& NEW TOURISTS AS PRIMARY ITEMS, STRESSORS & TIME
STAKEHOLDERS CONSUMING ITEMS
The primary stakeholders for the problem The top items you need while travelling (Luggage,
at hand were identified and their needs Budget Documents etc) are also within the top
are understood. stressors & top time consuming items.
INCLUSIVITY & IMPLEMENTATION DESIGN OPPORTUNITY TO HAVE
OF FEATURES KEEPING THESE FEATURES THAT TARGET THESE
USERS AT THE CENTRE INTERACTIONS
The solution must have features that help The solution can have features to make these
this group, identified their needs and fulfills processes efficient and have supportive elements
them.
that the user can use and automate their processes
like packing, organising and booking for future use.
(www.storyset.com, 2024)
USER PREFERENCE AVOIDING AIR TRAVEL PRE & DURING TRAVEL STRESS IS
FOR DIGITAL SOLUTION DUE TO FINANCIAL ISSUES SIGNIFICANTLY HIGHER COMPARED
TO POST TRAVEL
Huge majority of respondents Majority of respondents pointed out that This can be due to the fact that a lot of solutions
preferred a digital means of ticket pricing and budgeting are top 2 reasons already exist to cater to post travel activities
planning their air travel as it is that influence how or if people travel. such as hotel booking, tour planning etc.
quick and accessible.
EXPLORING FEATURES TO PROVIDE DESIGN OPPORTUNITY TO TARGET
DIGITAL SOLUTION ADEQUATE PRICE COMPARISONS PRE TRAVEL PREPARATION
The resulting solution should be The resulting solution can have features that The solution can primarily focus on pre travel
on a digital medium such as allow a user to make smarter financial choices arrangements and support features which can
mobile, laptop, AR, VR etc that in terms of tickets, hotel bookings, transport be an essential tool for inexperienced travellers.
users can access immediately. bookings etc and save money.
Research & Design Project | Definition Phase
