Page 36 - Process Book Abdul Raffai Waqar

DEFINITION PHASE
Ch 03
Personas: Student

A stakeholder exercise was conducted during the interviews with Different Personas were then developed to empathise with the

each of the six participants. Analysis results from this exercise primary stakeholder needs and goals which would help ideate

identified the primary stakeholders as students, new tourists and relevant solutions. The persona below envisions a student

new employees traveling abroad. travelling for the first time.

About Personality
Junaid lives with his family in Pakistan and will be travelling to Carlow, Ireland for
pursuing his Masters in Interaction Design at South East Technological University. Organised
This will be the first time he is travelling via air so he feels a mix emotions of stress
and excitement. He is also looking forward to taking pictures of the sky from the
airplane and enjoy the food.
Impatient

Age Occupation Income Status Location Psyche Tech-Savvy

25 MA Student Unemployed Single Pakistan Introvert

Anxious
Goals & Needs Frustrations

Preferences
• Wants to book online tickets, transport • It is time consuming to swap between the
and accomodation in Carlow. websites to book all of them separately.
• Wants to accurately pack and keep all • Is confused on how to pack properly and Digital Mediums
his documents ready. what documents to prepare
• Needs assistance in understanding • Is scared to do something wrong within the
airport process and travel budgeting airport and anxious about his travel budget. Dark Mode on Apps

Junaid Knowledge Multi-Tasking

Ahmed Mobile/Laptop use Organising Data Minimal Designs

Online Bookings
Air travel Process
Packing Luggage Budgeting

Research & Design Project | Definition Phase