Page 31 - Process Book Abdul Raffai Waqar

DEFINITION PHASE
Designing the Approach - Quantitative Data Collection & Analysis
Online Survey
Data Collection - 105 Responses
Process Rationale
An online survey was conducted to collect data and
identify the general patterns for a larger data set. It
also acts as a means to verify key findings from
qualitative data analysis.
Assumption
It was assumed that responses to questions were
honest and independent of social desirability,
dissent and extreme response bias.
Challenges and Improvements
The main challenge was that there was a disparity
between the number of experienced traveller
responses (65) and Inexperienced Travellers (40)
which could influence the final findings with respect
to the need of the primary target user of
inexperienced travellers. Directed distribution of
survey could solve the problem.
Data Collection Process
The survey was created on Microsoft forms and
distributed through various social media platforms.
The participant information and consent sheet
were attached within the form details. The survey
was created with a variety of question types to
ensure the survey was thorough and collected
adequate data.
Research & Design Project | Definition Phase
Ch 03
Data Analysis - Conceptual and Relational Content Analysis
Rationale - Conceptual Content Analysis Rationale - Relational Content Analysis
This analysis method was used to deduce how This analysis method was used to create the link
different the responses are divided between the between several themes and findings. It is ideal for
different traveller groups. It would allow for a studying the relation between different elements
deeper understanding of the different insights and which is critical at this stage to finalise and organise
general trends that exist within the data. the overall research findings.
Process
The survey was created on Microsoft forms and distributed through various social media platforms. The
participant information and consent sheet were attached within the form details. The survey was created
with a variety of question types to ensure the survey was thorough and collected adequate data.
Key Findings
1. The top reasons for people avoiding air travel are financial constraints, health issues and career
commitments.
2. The top five factors that influence travel plans are ticket price, limited budget, good health, food prices and
weather conditions.
3. Most participants prefer a digital method for travel planning.
4. The top items needed while air travelling are ticket details, ID/ Personal documents, luggage, electronic
devices and hotel bookings.
5. Top enjoyable interactions around air travel are travelling to a new destination, trying out local food and
experiencing different cultures.
6. Top stressful and time-consuming interactions are planning budget and finance, transit delays, Airport
Check In/ Security, organising travel and personal documents, packing luggage, online bookings and
planning tourist activities.