Page 32 - Process Book Abdul Raffai Waqar
P. 32

DEFINITION PHASE
                                                                                                                                                                                                             Ch 03
                Research Findings & Stakeholders







                       Preferred medium                                   Reasons for avoiding air travel                                          5 Factors that influence Air Travel
                       for air travel planning

                       94%

                                                                        88/105              48/105               48/105

                                       06%                                                                                                   1             2              3             4              5

                                                                                                                                             Ticket        Limited        Good          Food           Good
                                                                       Financial             Health              Career                      Price         Budget         Health        Prices         Weather
                       Digital         Physical                       Constraints          Problems          Engagements







                       Top items needed for air travel journey                                                    Stressful & Time Consuming Tasks                                  Enjoyable Air Travel
                                                                                                                                                                                    Interactions
                                                                                                                    High
                               01                            03                             05
                                                                                                                                  Airport    Packing &                                      Gaining new
                                                                                                                                  Check In   Documents                                      Experiences
                                                                                                                    Low
                                           99/105                         55/105                                                  & Security
                            99/105                         65/105                         52/105                                                                                            Destination
                                                                                                                          Transit                       Planning                            Food
                                                                                                                          Delays                        Activities
                                              02                             04                                                                                                             Fast
                                                                                                                                                                                            Travel
                                                                                                                     Budget &                               Online
                            Ticket      ID/Personal       Packing       Electronic         Hotel                     Finance                                Bookings                        Exploring new
                            Details     Documents         Luggage         Devices       Bookings                                                                                            Cultures









                          Primary                                                       Secondary
                          Stakeholders                                                  Stakeholders                                                   Tertiary
                                                                                                                                                       Stakeholders
                          Students                                                                                                                      Airline Staff
                          New Employees                                                  Travel Related Jobs                                            Airport Staff
                          New Tourists                                                   Regular Tourists                                               Travel Agents
                          Elderly                                                        Airline Staff                                                  Public Transport
                          Medical Travel                                                 Airport Staff                                                  Services








                                                                                                                                                 Research & Design Project | Definition Phase
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