Page 27 - Process Book Abdul Raffai Waqar
P. 27
DEFINITION PHASE
Ch 03
Designing the Approach - Data Overview
A mixed-method research collection and analysis approach was employed for this applied design research project under the pragmatic
research philosophy. The different stages of data collection require a distinct approach and depth of analysis therefore several data
analysis methods were used to extract useful qualitative and quantitative data. The table below summarises the research process.
Data Collection Method Data Type Data Size Data Analysis Method
On-Action Self Reflection Qualitative 1 Affinity Mapping
In-Action Airport Observation Qualitative 1 Affinity Mapping
Interview - Recording/Transcript Qualitative 6 Thematic Analysis
Interview – Empathy Interview Map Qualitative 6 Comparative Thematic Analysis
Interview – Empathy Map Qualitative 6 Comparative Thematic Analysis
Interview – Stakeholder Map Qualitative 6 Conceptual Content Analysis
Online Survey Quantitative 105 Conceptual and Relational Content Analysis
Research & Design Project | Definition Phase
